I bet you never thought you'd hear the words "Burger King Kids Meals", "Green" and "Healthy" in the same sentence, did you? Well, today is the day! Burger King introduced a new Kraft Kids Meal that includes more nutritional foods then the traditional Happy Meal burger and fries. Additionally, Burger King Kids Meals will now come in 100% recycled brown paper bags (which will include tips for how kids can help the environment) and drinks will be served in cups containing 10% recycled materials.
I should point out that Burger King's kids meals will still include a toy (which won't necessarily be eco-friendly), but french fries will be replaced with "apple fries" with caramel dipping sauce, and burgers and chicken nuggets will be replaced with Kraft Macaroni and Cheese.
Burger King will support the new green and healthy kids meals with advertising and website promotional tie-ins.
What do you think?
Comment Preview