Dell (NASDAQ: DELL) has been very busy lately. Earlier this week, I wrote about Dell's Social Web Strategy and now, news is out about Dell's new green PC line and it's imminent re-entry into Apple's iPod territory. Dell exited the music player market two years ago after a disasterous attempt to compete with Apple (NASDAQ: AAPL). This time, Dell claims its iPod competitor product is different and will get the job done. We'll have to wait and see about that.
Next up, the green Dell PC. The new eco-friendly Dell Studio Hybrid is energy efficient and comes packaged in less material, most of which is recyclable. It's also 80% smaller than the PCs consumers are used to seeing. But that's not all! You can pick your new Dell Studio Hybrid's case, available in a variety of earthy finishes like bamboo, quartz, and sapphire. Just what you always wanted, right?
Kudos to Dell on making a more energy efficient PC, but did they have to go so over the top with the groovy finishes? I'm laughing at the copy on the Dell website that says, "because sleeves are available in 6 colors or Bamboo, you know it’ll match your sense of style." It just seems hokey.
What do you think? Will Dell succeed with all of its new initiatives? Which "sleeve" finish are you going to get your new Dell Studio Hybrid in?
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