Since Michael Dell returned to lead Dell (NASDAQ: DELL) last year, the company has refocused its efforts. In fact, Dell has been doing quite a lot to repair its brand reputation that had been taking a bit of a beating in recent years. At a meeting with Latin American and European reporters, Michael Dell stated that the company has made a strong effort to build customer relationships. 
Part of the Dell marketing strategy to connect with customers is through the use of the social web. Dell has launched promotional campaigns through social networking sites like Facebook and according to an article on The Register, "Dell recently generated $500m revenues off Twitter by using the microblog service as a sales channel."
In addition, Dell has launched blogs and now communicates with customers through those blogs as well as online forums. Last year, Dell was in the spotlight (and not in a good way) across the blogosphere. It was in response to that negative PR that the company began using its Direct2Dell blog as a customer communication channel. It does look like they're trying. Is it working yet? What do you think?
» Dell Goes Green and Plans to Attack Apple Again from MarketingBlurb
Dell (NASDAQ: DELL) has been very busy lately. Earlier this week, I wrote about Dell's Social Web Strategy and now, news is out about Dell's new green PC line and it's imminent re-entry into Apple's iPod territory. Dell exit... [Read More]
Tracked on: August 2, 2008 6:07 PM | Permalink to Trackback