Microsoft's (NASDAQ: MSFT) quest to compete with Google (NASDAQ: GOOG) in online advertising and power continues. This week, Microsoft extended its advertising partnership with Facebook. According to a Mediaweek article, comScore (NASDAQ: SCOR) reports that Microsoft represents 9.2% of June 2008 while Google represents 61.5%. 
It appears the enhanced Facebook partnership should help Microsoft, in terms of search market share. Facebook reportedly reaches 37 million unique visitors per month. According to the Mediaweek article, Microsoft will place a Live Search box on thousands of Facebook pages by the end of 2008 which should drive additional search traffic from those pages.
Advertising on Facebook might not work as well though. So far, no one has been able to harness the power of social networking to drive advertising revenue. Will Microsoft figure out how to do it with Facebook? So far they've had little success with their deal with MySpace. We'll have to wait and see.
What do you think?
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