I found a great example of ambient media creativity on Adgoodness today. Check out the ad for Oreo cookies on a glass elevator inside a shopping mall below. An Oreo is cleverly placed on the side of the elevator. When the elevator descends to the ground level, it appears to be dunked into a glass of milk. So clever! You can view the full size Oreo ad on Adgoodness.
This is very reminiscent of the creative use of ambient media advertising created for DHL on escalators in Hong Kong.
The Oreo ad was created by Draft FCB in New York and represents a perfect example of how ambient media doesn't have to be in your face to attract attention and create a buzz.
What do you think?
Comment Preview