A great marketing tool for any company is to host a contest for the public that is closely and effectively tied to the company’s main product or service. Case in point is the current Maui Gold® Pineapple Decorating Contest that the Maui Pineapple Company of 
the best pineapples in multiple age groups for 3 main categories: Most Creative, Most Scary, and Most Comical.
This is very smart marketing. Under the Maui Pineapple name, the company provides a fun event for the whole family while simultaneously encouraging the purchase of its pineapple product. It reminds me of another savvy marketing effort the company did in relation to college football, where Maui Pineapple Company helped fans of the University of Hawaii football team send an elaborate thank you card in appreciation for the team’s victorious 2007 season. Along with the card, Maui Pineapple also sent 100 fresh Maui Gold pineapples to the players and staff of the team. This was an effective way to spread the Maui Pineapple brand name and also endear themselves to a host of
I agree with you in that the Maui Pineapple Company is definitely utilizing great marketing strategies. It's a good way to get families actively engaged with the product at an event that is fun and welcoming. Thank you for posting this!
Posted by: MLRebecca | October 30, 2008 3:27 PM | Permalink to Comment