MarketingBlurb: Advertising Archives

Advertising Archives

Jul27	Microsoft Will Provide Ads and Search on Facebook Susan Gunelius July 27, 2008 Know More: Advertising, Online Marketing Microsoft's (NASDAQ: MSFT) quest to compete with Google (NASDAQ: GOOG) in online advertising and power continues. This week, Microsoft extended its advertising partnership with Facebook. According to a Mediaweek article, comScore (NASDAQ: SCOR) reports that Microsoft represents 9.2% of June... Posted at 9:19 AM \| Permalink \| Comments
Jul26	Oreos and Ambient Media Done Right Susan Gunelius July 26, 2008 I found a great example of ambient media creativity on Adgoodness today. Check out the ad for Oreo cookies on a glass elevator inside a shopping mall below. An Oreo is cleverly placed on the side of the elevator. When... Continue Reading Posted at 8:42 AM \| Permalink \| Comments
Jul23	Television Commercial Don'ts Susan Gunelius July 23, 2008 Sometimes someone sends me an advertising gem found on YouTube that leaves me speechless. I received one of those this week, and I have to share it with MarketingBlurb readers. I truly don't know where to begin with this one. ... Continue Reading Posted at 7:42 AM \| Permalink \| Comments
Jul21	Olympics Advertising Reaches New Heights Susan Gunelius July 21, 2008 2008 Olympics-related advertising could reach $4 to $6 billion and a record 63 global companies have become official sponsors according to the New York Times (you can follow the link to learn about Coke's Olympic sponsorship). What's the draw for this kind of... Continue Reading Posted at 8:21 AM \| Permalink \| Comments
Jul10	DHL Takes Outdoor Advertising in a New Direction Susan Gunelius July 10, 2008 I found a great outdoor ad on Adgoodness today for DHL. The promotional piece was created by Ogilvy & Mather in Hong Kong and was not only creative but also effective in gaining attention and generating a buzz. The ad... Continue Reading Posted at 8:25 PM \| Permalink \| Comments
Jun29	McDonald's Uses the Mirror Trick Susan Gunelius June 29, 2008 This cool ad comes via adgoodness. McDonald's (NYSE: MCD) is resorting to that old magician's mirror trick to lure customers in 24 hours per day. Check out the clever outdoor ad snapped at a Sydney, Australia bus stop. The ad... Continue Reading Posted at 5:51 PM \| Permalink \| Comments
	Online Gamers LIKE In-Game Ads Jericho Fans Use Ads to Bring Back Canceled TV Show MasterCard's Turn to Tap Mr. Bill for Commercials Move Over Pillsbury Dough Boy, Make Room for Cox Digis Creative Print Ad for Heinz Hot Ketchup The Case Against Vomitous Disclaimers Ads on Blogs Get Noticed Did She Just Drink His Mouth Juice? Nonprofit QUIT Uses Adbins Effectively to Push Anti-Smoking Message Introducing Anti-Green Marketing Propel Water - A Lesson in Bad Advertising Creative Get Your Vandelay Industries T-Shirts Here Are Print Ads in Trouble? Online Ad Spend to Surpass TV in U.K. Silk Soymilk Embraces Customer Testimonials The Navy Seal's Kick-Ass Ad Green Effie Awards Go to HSBC, Wal-Mart and GE 2008 Presidential Election - John McCain Ad Launched Pantene Pro-V - A Simple Ad with a Strong Message Kate Walsh Heats Up Cadillac Commercials John McCain is Entering the Twilight Zone CheapTickets Wants Your Cheap Stories Truth in Copywriting Airborne Pays False Advertising Class Action Settlement Starbucks Training Gives Dunkin' Donuts Opportunity Beyonce Poses for House of Dereon Ads Will Yahoo Revolutionize Online Advertising? Creative Advertising for RedefiningWealth.com Creative Business Card Advertising Ads on School Buses: It's a Reality Super Bowl Commercials: Audi Rules Is Open Source Advertising Coming from Google & Publicis? Victoria's Secret Plans Super Bowl Commercial Wanted: Big Foot Bait Are Shocking Ads Really Effective The Importance of Keeping Ads Current McDonald's Big 'n' Juicy Demonstrates the Interactivity of Ads NBC Refuses to Air Ads Thanking U.S. Troops from Freedom's Watch Ads on Airplanes: Will They Take Off? When One Line of Copy Says It All

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