MarketingBlurb: Advertising Archives

Advertising Archives

May 1	Introducing Anti-Green Marketing Susan Gunelius May 1, 2008 Know More: Advertising green marketing, New York Times, New York Times online, NYTimes, online advertising, shock advertising You've heard of green marketing but how about anti-green marketing? In a new online ad campaign, the New York Times Online is going for shock value with its anti-green message that questions the healthiness of organic foods. I saw the... Continue Reading Posted at 9:24 PM \| Permalink \| Comments
Apr23	Propel Water - A Lesson in Bad Advertising Creative Susan Gunelius April 23, 2008 I found the ad pictured below on Womenkind's blog yesterday for Propel Water, and I have to agree with the majority of people who took the poll over there and say, "What the hell?" I'm at a loss for words for how... Continue Reading Posted at 9:30 PM \| Permalink \| Comments
Apr19	Get Your Vandelay Industries T-Shirts Here Susan Gunelius April 19, 2008 Using celebrities or pop culture icons in advertising to draw attention to an ad is nothing new. I stumbled across a great example of this when I was on Digg.com today. There it was, an ad for Vandelay Industries -... Continue Reading Posted at 9:50 PM \| Permalink \| Comments
Apr15	Are Print Ads in Trouble? Susan Gunelius April 15, 2008 The Magazine Publishers of America released their quarterly report of print ad spending in magazines for the first quarter of 2008, and the results aren't pretty. As compiled by the Publishers Information Bureau (PIB), 12 categories make up 85% of... Continue Reading Posted at 8:12 PM \| Permalink \| Comments
Apr14	Online Ad Spend to Surpass TV in U.K. Susan Gunelius April 14, 2008 In 2007, online ad spending in the U.K. increased 38% to $5.8 billion according to the IAB UK with PricewaterhouseCoopers and the World Advertising Research Center. That figure brings online ad spending to 15.3% of total ad spending in the U.K.... Continue Reading Posted at 9:04 PM \| Permalink \| Comments
Apr11	Silk Soymilk Embraces Customer Testimonials Susan Gunelius April 11, 2008 A new wave of print ads and televsision commercials are coming for Silk Soymilk that will use customer testimonials from real women who reallly drink Silk. The campaign is meant to attract non-soymilk drinkers to Silk. The brand already holds... Continue Reading Posted at 9:34 PM \| Permalink \| Comments
	The Navy Seal's Kick-Ass Ad Green Effie Awards Go to HSBC, Wal-Mart and GE 2008 Presidential Election - John McCain Ad Launched Pantene Pro-V - A Simple Ad with a Strong Message Kate Walsh Heats Up Cadillac Commercials John McCain is Entering the Twilight Zone CheapTickets Wants Your Cheap Stories Truth in Copywriting Airborne Pays False Advertising Class Action Settlement Starbucks Training Gives Dunkin' Donuts Opportunity Beyonce Poses for House of Dereon Ads Will Yahoo Revolutionize Online Advertising? Creative Advertising for RedefiningWealth.com Creative Business Card Advertising Ads on School Buses: It's a Reality Super Bowl Commercials: Audi Rules Is Open Source Advertising Coming from Google & Publicis? Victoria's Secret Plans Super Bowl Commercial Wanted: Big Foot Bait Are Shocking Ads Really Effective The Importance of Keeping Ads Current McDonald's Big 'n' Juicy Demonstrates the Interactivity of Ads NBC Refuses to Air Ads Thanking U.S. Troops from Freedom's Watch Ads on Airplanes: Will They Take Off? When One Line of Copy Says It All RJ Reynolds Tobacco Stops Print Ads for 2008 2008 Presidential Election Ad Spend Allocation Win a Year-Long YellowPages.com Advertising Package World Series Ads Bring Some Spice to MLB In-Cinema Advertising Grows by 15% People Don't Trust Web Ads Top 5 Tips for Connecting with Bloggers to Create an Online Buzz Walmart Changes Slogan Yahoo! Buys BlueLithium Ad Network Gentleman Jack's Brand Makeover Is the End Near for Newspaper Advertising? David Beckham Spells MONEY for Advertisers Time Warner Cable Offers Offers Free DVR Service with No Skipping Commercials Allowed Yahoo! Takes Green Marketing to the Next Level Poor Copywriting Can Destroy Your Brand Credibility

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