MarketingBlurb: Brand Extension Archives

Brand Extension Archives

Feb17	Pepsi Raw: A Unique Brand Extension Susan Gunelius February 17, 2008 Know More: Brand Extension healthy marketing, natural ingredients, package design, Pepsi, Pepsi natural, Pepsi Raw Pepsi (NYSE: PEP) has launched a unique brand extension in the United Kingdom called Pepsi Raw. It's made with natural ingredients including apple extract, coffee leaf, cane sugar, and sparkling water. I don't know about you, but that combination has... Continue Reading Posted at 8:40 PM \| Permalink \| Comments
Jan12	Breyers Tries to Make Yogurt Healthier Susan Gunelius January 12, 2008 It seems like more and more products are adding vitamins, antioxidants and herbs to their products in an attempt to make them seem healthier to consumers. Now, Breyers has launched a new product that tries to turn yogurt into a... Continue Reading Posted at 9:04 PM \| Permalink \| Comments
Dec21	M&M's Mint Crisps Promote Indiana Jones 4 Susan Gunelius December 21, 2007 I always find food tie-in promotions for movies to be interesting. More often than not, the food has nothing to do with the movie, so there seems to be a branding disconnect. I think that's the case with Mars' new... Continue Reading Posted at 10:05 PM \| Permalink \| Comments
Nov20	Google's Path to Rule the World Susan Gunelius November 20, 2007 The words 'Google' and 'monopoly' are commonly found in the same sentences these days as Google (NASDAQ: GOOG) continues to extend its brand further and further. First, Google became the dominant search engine, then they owned online advertising, next came... Continue Reading Posted at 6:52 PM \| Permalink \| Comments
Oct13	Honda CRZ Concept Car: A Sporty Hybrid Susan Gunelius October 13, 2007 At last, a car manufacturer is making a hybrid that has some style. Honda plans to unveil the Honda CRZ concept car later this month at the Tokyo Auto Show. The car mixes a sleek style with an environmentally conscious, hybrid... Continue Reading Posted at 7:59 PM \| Permalink \| Comments
Oct 2	Cavemen: From GEICO Ads to TV Show Susan Gunelius October 2, 2007 Who knew when GEICO launched its clever television commercials featuring cavemen a few years ago that the characters would become cult icons. Who could have guessed that the premise would become a television show that premiered on ABC tonight called... Continue Reading Posted at 8:08 PM \| Permalink \| Comments
	Sync and the iCar: The Next Generation of Car Electronics Burger King Enters the Potato Chips Market Lipton White Tea: The New Healthy Drink

Brand Extension Archives

business social media

Use these fast growing business social media sites to promote your business, feature your products, spotlight your business leaders, create links, and drive traffic back to your company site, all for free!

BIZZlogos - Add your logo - free link to your site
BIZZphotos - Add photos of your products and people
BIZZprofiles - Submit your profile and build your online visibility
BIZZspotlight - Spotlight your business with free links
BIZZvideos - Videos about businesses, products and business people.
BIZZbites - "Digg" for Business - Submit your articles and posts

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