Branding Archives

Nov 1
Susan Gunelius Launches KeySplash Creative Conversations Blog
Susan Gunelius November 1, 2008
Know More: Author Profile, Branding, Copywriting advertising blog, branding blog, copywriting blog, keysplash creative, keysplash creative conversations, marketing blog, susan gunelius
Today, Susan Gunelius launched the website for her new company, KeySplash Creative, Inc., a creative marketing communications provider offering copywriting, article and blog writing, and marketing and branding consulting services. Susan will write about marketing, branding, advertising and more on the site's...
Posted at 9:01 PM | Permalink | Comments
Oct24
Maui Gold Pineapple Decorating Contest is Excellent Marketing for Maui Pineapple Company
Peter Clark October 24, 2008
A great marketing tool for any company is to host a contest for the public that is closely and effectively tied to the company’s main product or service. Case in point is the current Maui Gold® Pineapple Decorating Contest that... Continue Reading
Posted at 1:05 PM | Permalink | Comments
Aug19
Harry Potter - The Story of a Global Business Phenomenon Released in U.S.
Susan Gunelius August 19, 2008
If you’re interested in the Harry Potter phenomenon, then you might enjoy my new book, which was released in the U.K. back in June and in the U.S. today - Harry Potter: The Story of a Global Business Phenomenon.  In... Continue Reading
Posted at 3:23 PM | Permalink | Comments
Jul30
Dell Goes Green and Plans to Attack Apple Again
Susan Gunelius July 30, 2008
Dell (NASDAQ: DELL) has been very busy lately.  Earlier this week, I wrote about Dell's Social Web Strategy and now, news is out about Dell's new green PC line and it's imminent re-entry into Apple's iPod territory.  Dell exited the... Continue Reading
Posted at 3:17 PM | Permalink | Comments
Jul14
The New Yorker Offends the Masses with Obama Cartoon
Susan Gunelius July 14, 2008
The cover of the most recent issue of The New Yorker included a cartoon image of Barack Obama and his wife, Michelle called "The Politics of Fear."  While reps from The New Yorker claims the cartoon was a joke (see for yourself... Continue Reading
Posted at 8:38 PM | Permalink | Comments
Jul 4
Celebrate July 4th with Nathan's Famous Hot Dog Eating Contest
Susan Gunelius July 4, 2008
What's a great way to build a buzz around your brand at the same time every year?  Link your brand to a holiday like Nathan's Famous Hot Dogs does with Independence Day in the United States.  Since barbecues are incredibly... Continue Reading
Posted at 10:30 AM | Permalink | Comments
 


Harry Potter - The Story of a Global Business Phenomenon Hits U.K. Bookstores
Cartoon Characters Get a 21st Century Makeover
Corporate Branding on Corporate Eye
Which Auto Brand Should Go Next?
Do Nintendo Wii Games Stink?
The New Non-Yellow Yellow Book Logo
5 Steps to Branding Your Business
Axe Skin Contact Shower Gel: It Tastes Good Too
Product Naming Errors from Chrysler
Logo Redesigns: Good, Bad & Ugly
Lipo In A Box = A Great Brand Name
Forbes' Best Cities for Jobs
Britney Spears Launches Believe Perfume
It's Google's Birthday
Nike Air Native N7 Rolls Out
Will the Mini Ever Be Mini Again?
Gentleman Jack's Brand Makeover
Skype Brand Hurt After Two Days of No Service
2008 Top US College Rankings Released by US News & World Report
Poor Copywriting Can Destroy Your Brand Credibility
Martha Stewart's Neighbors Rally in Protest of Katonah Trademark
#1 Brand Killer: Arrogance
Online Social Networking: Even Deadheads are Doing It
Is the Oprah Winfrey Brand in Jeopardy?
Personal Branding Checklist
Laptop Shopping and User Experience
Making Friends at Conferences
Stormhoek Branding Manifesto
The Branding Foundary - Investor, Incubator, Hedge Fund, YouTube for Business?
The Sweet Sound of Good Branding
Sports Marketing, Authenticity and Happy Gilmore
99 Affordable Branding Tips For Start-ups
Why Extreme Focus Makes Marketing Easy
Can relevantNoise Track The Online Conversation?
$100 Million for the Grand Daddy of Loyalty Marketing
Personal Online Marketing & Branding
Dell's Good WOM is Worth $210 Million
Are You Watching For "Beacons" That Can Ruin Your Business?
Threadless - The Poster Child of Community Marketing
Seth Godin Says: All The World's A Market, And All The Men And Women Merely Marketers

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