MarketingBlurb: Branding Archives

Branding Archives

May10	Which Auto Brand Should Go Next? Susan Gunelius May 10, 2008 Know More: Branding auto brands, auto industry, brand consolidation, BusinessWeek, marketing strategy, Mercury Buick, Pontiac, Plymouth, and more have been on the chopping block but are Mercury, Volvo or GMC next to go? BusinessWeek asked readers to cast their votes for the next auto brand that should get the axe and the results... Continue Reading Posted at 10:16 PM \| Permalink \| Comments
May 6	Do Nintendo Wii Games Stink? Susan Gunelius May 6, 2008 Christopher Null from The Working Guy blog made an interesting point this week. The Nintendo Wii is incredibly popular, but how long will that popularity last if the games that are released for the Wii stink? On game ranking sites,... Continue Reading Posted at 6:00 AM \| Permalink \| Comments
May 5	The New Non-Yellow Yellow Book Logo Susan Gunelius May 5, 2008 This one falls into the "What were they thinking?" category. Yellow Book, the online and printed telephone directory go-to company, has updated their logo. The new logo has a more modern and more X-Files-ish style to it. Andrew Kidd at... Continue Reading Posted at 1:00 AM \| Permalink \| Comments
Apr16	5 Steps to Branding Your Business Susan Gunelius April 16, 2008 Last week, I wrote a guest post at BizChicksRule called 5 Steps to Branding Your Business for my fellow b5media and Know More Media blogger Bridget Wright (Bridget writes LeaderNotes for Know More Media, and I write Brandcurve for b5media). The intended... Continue Reading Posted at 9:18 PM \| Permalink \| Comments
Feb21	Axe Skin Contact Shower Gel: It Tastes Good Too Susan Gunelius February 21, 2008 Unilever recently launched another extension to its popular Axe brand. This time, the company has added another shower gel line including the new Axe Skin Contact Hyrdrating Shower Gel. I think the Axe product line is great. The advertising is... Continue Reading Posted at 8:56 PM \| Permalink \| Comments
Feb16	Product Naming Errors from Chrysler Susan Gunelius February 16, 2008 I was browsing around the Advertising Age website today when I came across a post on the AdAges blog that led me to the Car Lust Blog. I may not have stumbled on this blog otherwise, and I'm glad I... Continue Reading Posted at 8:46 PM \| Permalink \| Comments
	Logo Redesigns: Good, Bad & Ugly Lipo In A Box = A Great Brand Name Forbes' Best Cities for Jobs Britney Spears Launches Believe Perfume It's Google's Birthday Nike Air Native N7 Rolls Out Will the Mini Ever Be Mini Again? Gentleman Jack's Brand Makeover Skype Brand Hurt After Two Days of No Service 2008 Top US College Rankings Released by US News & World Report Poor Copywriting Can Destroy Your Brand Credibility Martha Stewart's Neighbors Rally in Protest of Katonah Trademark #1 Brand Killer: Arrogance Online Social Networking: Even Deadheads are Doing It Is the Oprah Winfrey Brand in Jeopardy? Personal Branding Checklist Laptop Shopping and User Experience Making Friends at Conferences Stormhoek Branding Manifesto The Branding Foundary - Investor, Incubator, Hedge Fund, YouTube for Business? The Sweet Sound of Good Branding Sports Marketing, Authenticity and Happy Gilmore 99 Affordable Branding Tips For Start-ups Why Extreme Focus Makes Marketing Easy Can relevantNoise Track The Online Conversation? $100 Million for the Grand Daddy of Loyalty Marketing Personal Online Marketing & Branding Dell's Good WOM is Worth $210 Million Are You Watching For "Beacons" That Can Ruin Your Business? Threadless - The Poster Child of Community Marketing Seth Godin Says: All The World's A Market, And All The Men And Women Merely Marketers Bending The Rules In Marketing Reviving the Brand of Bond What Marketers Can Learn From Politicians Video Game Your Brand Anheuser-Busch Thinks Outside the Can Selling Kids with Product Placement Citigroup to Close Red Umbrella? Alka-Seltzer to Reprise "Try it, You’ll Like it" Slogan Clear Channel Branded Cities

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