eMarketer makes bold claim in their new report CPG Online Marketing that product sites are “evolving into social networks-- places where consumers sell one another on a brand's attributes.” And as such, “savvy CPG marketers are combining offline campaigns, coupons, sweepstakes and games with powerful database targeting 
techniques to build websites that engage a self-selected customer audience in long-term relationships that drive sales more efficiently than stand-alone television advertising ever could.”
Marketing Blurb agrees, and reminds marketers that customers, not companies, own brands. Oh, and for some idea of brand sites as social networks, visit Kellogg’s Cereal City USA. Pass the milk, please.
