MarketingBlurb: Buzz Marketing Archives

Buzz Marketing Archives

Sep15	Top 5 Tips for Connecting with Bloggers to Create an Online Buzz Susan Gunelius September 15, 2007 Know More: Advertising, Buzz Marketing, Online Marketing, Viral Marketing 2.0, Buzz Marketing Yesterday, I published a post on Marketing Blurb called Avoid Blog Blasting where I discussed the importance of avoiding mass emails that solicit bloggers to write about your product or company. Blog blasting is considered spam and can appear in the... Continue Reading Posted at 7:39 PM \| Permalink \| Comments
Aug26	AT&T Sends 300 Page Apple iPhone Bill Susan Gunelius August 26, 2007 The world is still buzzing about the Apple iPhone despite its initial bugs and high price. For those people who shelled out $499 for their iPhones, the biggest shock was yet to come. Imagine receiving a bill from AT&T for your... Continue Reading Posted at 11:55 AM \| Permalink \| Comments
Aug21	Manufactured Word-of-Mouth Marketing Susan Gunelius August 21, 2007 Every marketing department dreams of generating word-of-mouth marketing to support its brand and products. Staples (NASDAQ: SPLS) is taking a proactive approach by manufacturing word-of-mouth marketing through its Speak Easy program.The Staples Speak Easy program is very simple. Staples invited Staples... Continue Reading Posted at 7:50 PM \| Permalink \| Comments
Jul30	Creativity Boosts Effectiveness of Sponsored Parties and Cocktail Parties Susan Gunelius July 30, 2007 Andy Sernovitz published a great post at Damn! I Wish I'd Thought of That! last week that highlighted one of the most clever trade show marketing techniques I've seen in a long time.I should start by saying I've never been a... Continue Reading Posted at 7:39 PM \| Permalink \| Comments
Jul20	Will Buzz Marketing Hurt Harry Potter and the Deathly Hallows? Susan Gunelius July 20, 2007 Yes, another Harry Potter post, but the clock is ticking fast and the release of what is possibly the most widely anticipated book ever written is almost upon us. Like most Harry Potter fans, I've been doing everything in my... Continue Reading Posted at 7:44 PM \| Permalink \| Comments
Jul16	Direct Relationship Found Between Ad Spending and Blog Buzz Susan Gunelius July 16, 2007 These days generating a buzz about your product, service or brand throughout the blogosphere can equate to a limitless amount of word-of-mouth advertising and publicity. In fact, a study conducted by Nielsen Buzz Metrics and Nielsen's BASES research division, shows... Continue Reading Posted at 7:51 PM \| Permalink \| Comments
	Directory Assistance is Free Again Should Companies Think Twice About Manufacturing Products in China? NoPhoneTrees.com from BRINGO: Goodbye Navigating Phone Trees, Hello Live Operator ReferNow.com: Personal and Commercial Referral Tracking Service The Secret Science of Getting Rich How to Create Evangelists the Authentic Way The Rise of FanBoy Culture The Art of the Unlaunch From the TechCrunch Archives - Don't Blow Your Beta! Viral Marketing of Lost.eu Garrett French Shares a Market Conversation Strategy Guide Threshers' 40% Discount goes Viral Can relevantNoise Track The Online Conversation? John Jantsch Shows How To Reach Out To Bloggers Dell's Good WOM is Worth $210 Million Are You Watching For "Beacons" That Can Ruin Your Business? Mouthing Off About Word Of Mouth User/Submitter Launches And Brings Digg Marketing To The Masses LivingDot Has Rock Star Customer Service The CPM of Viral Video Marketing Via Social Capital What's Your SECRET? Double, Double Animal Style And More! How To Design A Viral Application Reviving the Brand of Bond What Marketers Can Learn From Politicians The Buzz on Cocaine Energy Drink Extreme Elmo More Milk Madness The 800- pound Gorillas Try Guerrilla Marketing T-mobile Rocking on the Small Stage Wal-Mart Tries Consumer-Generated Media MasterCard Teams with Yahoo VW Rabbit Gypsy Cab Project Oops—Don’t Mess with Hip-hopping Rappers Mars Promotion from Mars? Zappin’ Prestone Bug Wash Hardee’s Sandwich a Mouthful FTC Probes VocalPoint Disclosure Hershey's Wants Your Take 5 Commercial Superman Returns to the small Screen

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