MarketingBlurb: Cause Marketing Archives

Cause Marketing Archives

Mar31	Charity Wines Named for Professional Baseball Players Susan Gunelius March 31, 2008 Know More: Cause Marketing, Sports Marketing baseball opening day, brand extension, Major Leage Baseball, mlb, professional baseball The professional baseball season is here, so there's no better time to talk about cause marketing related to baseball! Charity Wines brings us the Longball Cellars line of wines named for Major League Baseball players.In the Spring of 2007, three... Continue Reading Posted at 9:32 PM \| Permalink \| Comments
Feb12	IHOP's National Pancake Day Supports Children's Miracle Network Susan Gunelius February 12, 2008 Each year, IHOP holds National Pancake Day where every IHOP visitor can get one free short stack of IHOP's famous buttermilk pancakes (that's three pancakes). Today was the day for 2008. Free pancakes were distributed at IHOP locations across the country... Continue Reading Posted at 8:39 PM \| Permalink \| Comments
Sep30	Not All Breast Cancer Awareness Promotions are Created Equal Susan Gunelius September 30, 2007 My fellow Know More Media blogger, Jennifer Chait, published a great post on Office Stuffer today about October being Breast Cancer Awareness month. A big part of breast cancer awareness and fundraising comes from company and brand promotions. For example, think... Continue Reading Posted at 8:09 PM \| Permalink \| Comments
Sep26	Nike Air Native N7 Rolls Out Susan Gunelius September 26, 2007 In yet another attempt to bolster its reputation as a socially conscious company and brand, Nike (NYSE: NKE) spent the last two years developing a shoe for the Native American population whose feet are typically wider and taller than average. ... Continue Reading Posted at 1:38 PM \| Permalink \| Comments
Nov17	What Marketers Can Learn From Politicians Eric Mattson November 17, 2006 I watched the 2006 US election closely and believe there are is a HUGE lesson in it for marketers. Being different from the competition is sometimes enough. Seth Godin would tell you to be remarkable (i.e. different in a good... Continue Reading Posted at 9:26 PM \| Permalink \| Comments
Oct 5	Healthy Snacks from Pepsi? Rich Ottum October 5, 2006 Marketing Blurb believes in eating a healthy diet. We also believe that healthy eating is a personal choice and cannot be mandated or supervised by food manufacturers, retailers or legislators. Maybe your Mom can force you to eat a healthy... Continue Reading Posted at 3:25 PM \| Permalink \| Comments
	Cause Marketing to Fight Aids Kroger Pink Tag Promotion 7-Eleven to Pump House Brand Gas? Fueling Your Hydrogen GM Car at Home Saving Private Spinach Coming Clean with Method Advertising, the pro or anti drug? UK Fears Obese Children, Too Angelina Jolie and What’s His Name in Wax Parents—the TV Boss Food Producers Fight Back Green is Sexy at Biotech Fashion Show Lunch with Jessica Biel Socially Responsible Mudd Jeans The Mother of All Battles for School Lunches College Students Rank Social Responsibility over Celebrity Endorsements Steel Industry to Buff Image Starbucks Next Target of Trans-fat Police The Colonel Wrestles with Trans Fat Priceless Hurricane Preparedness Of Boycotts and Omelets Mini Cooper Goes Green Junk Food Wars Continue Driving in the Right Direction Where Music Lives Feds Joins Childhood Obesity Outcry Healthy not Working for Kraft Foods Can Captain Planet Save Us? Almost 1 Billion Vehicles on the Road

Cause Marketing Archives

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