MarketingBlurb: Copywriting Archives

Copywriting Archives

Nov 1	Susan Gunelius Launches KeySplash Creative Conversations Blog Susan Gunelius November 1, 2008 Know More: Author Profile, Branding, Copywriting Today, Susan Gunelius launched the website for her new company, KeySplash Creative, Inc., a creative marketing communications provider offering copywriting, article and blog writing, and marketing and branding consulting services. Susan will write about marketing, branding, advertising and more on the site's... Posted at 9:01 PM \| Permalink \| Comments
Sep20	Kick-ass Copywriting in 10 Easy Steps by Susan Gunelius Available Now Susan Gunelius September 20, 2008 My new book, Kick-ass Copywriting in 10 Easy Steps, was released today by Entrepreneur Press. The purpose of this book is to teach small business owners, eBay and Craigslist sellers, beginner copywriters and anyone else who wants to learn how... Continue Reading Posted at 10:06 AM \| Permalink \| Comments
May28	The Case Against Vomitous Disclaimers Susan Gunelius May 28, 2008 Let me preface this post by saying I have no problem with including disclaimers in copywriting. In fact, it's something I teach in my copywriting classes. Disclaimers are important to make sure the advertiser is covered in a lawsuit-crazy world. ... Continue Reading Posted at 6:40 PM \| Permalink \| Comments
Apr12	Make Customer Testimonials Meaningful Susan Gunelius April 12, 2008 I wrote an article that was published on Entrepreneur.com last week that I’d like to share with MarketingBlurb readers called "Make Customer Testimonials Meaningful."In the article, I discuss how customer testimonials can be useful in copywriting and marketing if you... Continue Reading Posted at 8:32 PM \| Permalink \| Comments
Apr 7	The Navy Seal's Kick-Ass Ad Susan Gunelius April 7, 2008 One of the students in my copywriting class brought a very cool ad to my attention in his homework assignment this weekend. I asked the participants in the class to provide a real-world advertising example where the copy used in... Continue Reading Posted at 9:09 PM \| Permalink \| Comments
Apr 3	How to Make Customer Testimonials Meaningful in Copywriting Susan Gunelius April 3, 2008 This week, my latest article was published on Entrepreneur.com, and I'd like to share it with MarketingBlurb readers. It's called "Make Customer Testimonials Meangingful", and it is about how to use customer testimonials effectively in marketing and advertising. Don't waste... Continue Reading Posted at 8:00 PM \| Permalink \| Comments
	Truth in Copywriting Words to Avoid in Copywriting The Importance of Keeping Ads Current Banned Words List: Beware Marketers When One Line of Copy Says It All Poor Copywriting Can Destroy Your Brand Credibility Cashing in on Paris Hilton's Jail Time Is Your Headline Copy EMV Worthy?

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