
Copywriting Archives
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Nov 1
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Sep20
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My new book, Kick-ass Copywriting in 10 Easy Steps, was released today by Entrepreneur Press. The purpose of this book is to teach small business owners, eBay and Craigslist sellers, beginner copywriters and anyone else who wants to learn how...
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May28
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Let me preface this post by saying I have no problem with including disclaimers in copywriting. In fact, it's something I teach in my copywriting classes. Disclaimers are important to make sure the advertiser is covered in a lawsuit-crazy world. ...
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Apr12
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I wrote an article that was published on Entrepreneur.com last week that I’d like to share with MarketingBlurb readers called "Make Customer Testimonials Meaningful."In the article, I discuss how customer testimonials can be useful in copywriting and marketing if you...
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Apr 7
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One of the students in my copywriting class brought a very cool ad to my attention in his homework assignment this weekend. I asked the participants in the class to provide a real-world advertising example where the copy used in...
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Apr 3
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This week, my latest article was published on Entrepreneur.com, and I'd like to share it with MarketingBlurb readers. It's called "Make Customer Testimonials Meangingful", and it is about how to use customer testimonials effectively in marketing and advertising. Don't waste...
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Copywriting Archives
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