MarketingBlurb: Copywriting Archives

Copywriting Archives

Apr12	Make Customer Testimonials Meaningful Susan Gunelius April 12, 2008 Know More: Copywriting advertising, customer testimonials, Entrepreneur, Entrepreneur.com, marketing I wrote an article that was published on Entrepreneur.com last week that I’d like to share with MarketingBlurb readers called "Make Customer Testimonials Meaningful."In the article, I discuss how customer testimonials can be useful in copywriting and marketing if you... Posted at 8:32 PM \| Permalink \| Comments
Apr 7	The Navy Seal's Kick-Ass Ad Susan Gunelius April 7, 2008 One of the students in my copywriting class brought a very cool ad to my attention in his homework assignment this weekend. I asked the participants in the class to provide a real-world advertising example where the copy used in... Continue Reading Posted at 9:09 PM \| Permalink \| Comments
Apr 3	How to Make Customer Testimonials Meaningful in Copywriting Susan Gunelius April 3, 2008 This week, my latest article was published on Entrepreneur.com, and I'd like to share it with MarketingBlurb readers. It's called "Make Customer Testimonials Meangingful", and it is about how to use customer testimonials effectively in marketing and advertising. Don't waste... Continue Reading Posted at 8:00 PM \| Permalink \| Comments
Mar 6	Truth in Copywriting Susan Gunelius March 6, 2008 One of the most important aspects that I teach in my copywriting class and book is the importance of being honest. The risk of embellishing the truth in marketing copy is far worse than any short term gain that false copy could bring... Continue Reading Posted at 7:19 PM \| Permalink \| Comments
Jan10	Words to Avoid in Copywriting Susan Gunelius January 10, 2008 Yesterday, an article I wrote was published on Entrepreneur.com entitled Misleading Marketing Copy. The article discusses words and phrases that businesses should avoid or at the least use very cautiously when writing copy for ads or marketing materials. These words... Continue Reading Posted at 8:37 PM \| Permalink \| Comments
Jan 4	The Importance of Keeping Ads Current Susan Gunelius January 4, 2008 I wrote a book about copywriting that's going to be published in September. In it, I talk about the importance of ensuring your copy is timely and current based on your ad's placement. I even cite the example of online... Continue Reading Posted at 9:06 PM \| Permalink \| Comments
	Banned Words List: Beware Marketers When One Line of Copy Says It All Poor Copywriting Can Destroy Your Brand Credibility Cashing in on Paris Hilton's Jail Time Is Your Headline Copy EMV Worthy?

Copywriting Archives

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