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Differentiation Archives
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Aug 9
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Aug 7
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In a bold move that is sure to draw a lot of attention and word-of-mouth advertising, Publix has taken the recent price slashes on prescription drugs one step further by announcing they will offer seven popular antibiotics for free. Many...
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Aug 1
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Tiger Time Lawn Care in Memphis, Tennessee opened its doors for business three months ago. The owner, Lee Cathey, wanted to bring in business quickly, so he looked to one of the oldest tenets of advertising to help him: sex...
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Jul15
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There are many ways hotels can differentiate themselves from their competition, and special vacation packages are very popular with consumers. Loews Hotel is banking on their popularity with its latest marketing tool: Loews Learning Vacations.Here are some details from a...
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Jun28
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Since its inception, JetBlue (NASDAQ: JBLU) has successfully differentiated its company by offering unique inflight services. Seatback live in-flight television, better complimentary snacks and roomier seating where passengers don't need a can opener to extract their legs from window or aisle...
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