MarketingBlurb: Direct Marketing Archives

Direct Marketing Archives

May28	The Case Against Vomitous Disclaimers Susan Gunelius May 28, 2008 Know More: Advertising, Copywriting, Direct Marketing, Marketing Promotion, Retail Marketing Let me preface this post by saying I have no problem with including disclaimers in copywriting. In fact, it's something I teach in my copywriting classes. Disclaimers are important to make sure the advertiser is covered in a lawsuit-crazy world. ... Continue Reading Posted at 6:40 PM \| Permalink \| Comments
May10	Is the Post Office Threatening Direct Mail? Susan Gunelius May 10, 2008 Holy smokes, the price of a stamp is going up again on May 12th. Get ready to dish out 42-cents to mail a 1-ounce first-class letter, 59-cents for a 2-oz first-class letter and 27-cents for a postcard (you can see all... Continue Reading Posted at 8:41 PM \| Permalink \| Comments
Jan26	Do Not Mail...Catalogs Susan Gunelius January 26, 2008 Telemarketing has felt the affects of the National Do Not Call Registry, and now, it looks like catalog mailers will be the next group to be rejected by consumers thanks to a nonprofit agency, CatalogChoice.org. According to the CatalogChoice.org website,... Continue Reading Posted at 9:15 PM \| Permalink \| Comments
Dec15	Proof: The Success of Your Direct Mail Program Depends on the Post Office Susan Gunelius December 15, 2007 I can remember so many times during my corporate marketing career when someone would come barging into my office demanding to know why a specific piece of direct mail was not delivered. Executives would get involved demanding that I call... Continue Reading Posted at 9:42 PM \| Permalink \| Comments
Sep14	Avoid Blog Blasting Susan Gunelius September 14, 2007 More and more companies are learning the value of social networking and viral marketing as an essential component in their overall marketing strategies. Reaching out to bloggers as online influencers can have a significant impact on creating awareness and recognition... Continue Reading Posted at 7:01 PM \| Permalink \| Comments
Jul22	Is Your Email Campaign Maximized? Take the Quiz and Find Out Susan Gunelius July 22, 2007 Email marketing can be tricky business, and perfecting your campaign is essential to increase your return on investment. From your list to your message as well as legal compliance, there is a lot to learn about email marketing, and maximizing... Continue Reading Posted at 10:34 PM \| Permalink \| Comments
	Sending Mass Business Emails Just Got Easier - If You Have the Money Top 10 Direct Mail Mistakes Try a Safelist - The Newest Opt-In Email Marketing The Branding Foundary - Investor, Incubator, Hedge Fund, YouTube for Business? Where have all the email analysts gone? Vontoo Launches Permission-based Voice Marketing Solution Want an Off-The-Charts Marketing ROI? Try Permission-based Marketing! Remote Control Mail - Good or Bad for Direct Marketing? Do You Know About Squeeze Pages? Syndero Raises $7 Million for Online Direct Marketing Philip Morris Smokeless Spitless Tobacco Postal Service Says Use DM to Outsmart the Office Dell to Pilot Retail Stores Wired Gadget Lab Catalog Land’s End Swimsuit Issue JC Penney De-emphasizes Catalog Immortalize Your Loved One with Etch-a-Sketch Online Ads to Overtake Magazine Ads in 2006 Target Direct Mail Mail Guys versus Phone Guys New TravelSmith Catalog for Boomer Women Direct Marketing Under Siege The Envelope, Please Do Not Mail – DM Wake Up Call 76% of US Population Says “Do not Call” Direct Mail to Become Premium Medium? Girl Scout Cookie Time

Direct Marketing Archives

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