MarketingBlurb: Entertainment Marketing Archives

Entertainment Marketing Archives

Jul15	True Blood from HBO Markets with Fake Beverage Product Susan Gunelius July 15, 2008 Know More: Entertainment Marketing In a very clever marketing effort, HBO's new cable series about vampires, True Blood, is being promoted with a new "synthetic blood nourishment beverage" - TruBlood. As you can see from the pictures, Tru Blood is 100% pure and comes... Continue Reading Posted at 9:30 PM \| Permalink \| Comments
Jul 3	Kanye West and Absolut's Viral Marketing Push Catches Fire Susan Gunelius July 3, 2008 Absolut is sponsoring Kanye West's concert tour, and to help promote both brands, a website and viral marketing campaign have been created. While that's not very unusual, the campaign includes a "Be Kanye" initiative that is extremely clever in its... Continue Reading Posted at 2:13 PM \| Permalink \| Comments
Jun10	The Smurfs are Coming Back Susan Gunelius June 10, 2008 No need to create new cartoon and movie characters. Just resurrect the old ones again and again. It's cheaper and faster. Right? Actually, I disagree. From a consumer perspective, I disagree, but I suppose I can understand it from a... Continue Reading Posted at 2:07 PM \| Permalink \| Comments
May 6	Do Nintendo Wii Games Stink? Susan Gunelius May 6, 2008 Christopher Null from The Working Guy blog made an interesting point this week. The Nintendo Wii is incredibly popular, but how long will that popularity last if the games that are released for the Wii stink? On game ranking sites,... Continue Reading Posted at 6:00 AM \| Permalink \| Comments
Apr28	Miley Cyrus Naked, Disney Freaks, Miley Backpedals Susan Gunelius April 28, 2008 In a move one might expect from Lindsay Lohan or Britney Spears, 15-year old Miley Cyrus agreed to pose nude for a Vanity Fair photo shoot. She's partially covered with a blanket, but it's still the type of photo that... Continue Reading Posted at 6:06 PM \| Permalink \| Comments
Apr 9	Introducing the Radiohead Social Network - Waste Susan Gunelius April 9, 2008 Radiohead has been breaking new ground in terms of marketing music and leveraging the social web to do so. In October 2007, the band released it In Rainbows album for download online (without a record label) and let buyers choose... Continue Reading Posted at 5:59 PM \| Permalink \| Comments
	Madonna Promotes New Album with Vodafone Pre-Release AT&T Tries to Milk More from Its American Idol Sponsorship M&M's Mint Crisps Promote Indiana Jones 4 Time Magazine's Person of the Year 2007: Vladimir Putin Radiohead "In Rainbows" Download: The Results are In Debbie Curling Sues Bob Barker Cavemen: From GEICO Ads to TV Show Britney Spears Launches Believe Perfume Britney Spears Bombs at the MTV VMAs Viral Marketing of Bionic Woman Harry Potter Beneficiaries: Amazon, Scholastic, Electronic Arts and More Give Dad Jessica Alba for Father's Day Harry Potter Theme Park to Open in Orlando, Florida Will "Pirates of the Caribbean: At World's End" Bring in Big Bucks for Disney? Is the Oprah Winfrey Brand in Jeopardy? The Amazing Race and Travelocity: A Perfect Match New York City Businesses Benefit from Spider-Man 3

Entertainment Marketing Archives

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