MarketingBlurb: Entertainment Marketing Archives

Entertainment Marketing Archives

May 6	Do Nintendo Wii Games Stink? Susan Gunelius May 6, 2008 Know More: Branding, Entertainment Marketing, Marketing Strategy brand extension, gamefunk, Nintendo, Nintendo Wii, Wii, Wii games, Wii review Christopher Null from The Working Guy blog made an interesting point this week. The Nintendo Wii is incredibly popular, but how long will that popularity last if the games that are released for the Wii stink? On game ranking sites,... Posted at 6:00 AM \| Permalink \| Comments
Apr28	Miley Cyrus Naked, Disney Freaks, Miley Backpedals Susan Gunelius April 28, 2008 In a move one might expect from Lindsay Lohan or Britney Spears, 15-year old Miley Cyrus agreed to pose nude for a Vanity Fair photo shoot. She's partially covered with a blanket, but it's still the type of photo that... Continue Reading Posted at 6:06 PM \| Permalink \| Comments
Apr 9	Introducing the Radiohead Social Network - Waste Susan Gunelius April 9, 2008 Radiohead has been breaking new ground in terms of marketing music and leveraging the social web to do so. In October 2007, the band released it In Rainbows album for download online (without a record label) and let buyers choose... Continue Reading Posted at 5:59 PM \| Permalink \| Comments
Mar19	Madonna Promotes New Album with Vodafone Pre-Release Susan Gunelius March 19, 2008 Madonna's latest ground-breaking career move (i.e., Madonna's latest publicity stunt) comes to us via cell phones. To support the upcoming release of her new album, Hard Candy, Madonna will release one new song from the album per day during the week leading... Continue Reading Posted at 6:02 PM \| Permalink \| Comments
Mar11	AT&T Tries to Milk More from Its American Idol Sponsorship Susan Gunelius March 11, 2008 I haven't watched the last few seasons of American Idol. It's gotten a bit boring and redundant to me, but it's still a very popular show. Despite not watching American Idol for a few seasons, I certainly haven't forgotten that viewers... Continue Reading Posted at 8:56 PM \| Permalink \| Comments
Dec21	M&M's Mint Crisps Promote Indiana Jones 4 Susan Gunelius December 21, 2007 I always find food tie-in promotions for movies to be interesting. More often than not, the food has nothing to do with the movie, so there seems to be a branding disconnect. I think that's the case with Mars' new... Continue Reading Posted at 10:05 PM \| Permalink \| Comments
	Time Magazine's Person of the Year 2007: Vladimir Putin Radiohead "In Rainbows" Download: The Results are In Debbie Curling Sues Bob Barker Cavemen: From GEICO Ads to TV Show Britney Spears Launches Believe Perfume Britney Spears Bombs at the MTV VMAs Viral Marketing of Bionic Woman Harry Potter Beneficiaries: Amazon, Scholastic, Electronic Arts and More Give Dad Jessica Alba for Father's Day Harry Potter Theme Park to Open in Orlando, Florida Will "Pirates of the Caribbean: At World's End" Bring in Big Bucks for Disney? Is the Oprah Winfrey Brand in Jeopardy? The Amazing Race and Travelocity: A Perfect Match New York City Businesses Benefit from Spider-Man 3

Entertainment Marketing Archives

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