Entertainment Marketing Archives

Jul15
True Blood from HBO Markets with Fake Beverage Product
In a very clever marketing effort, HBO's new cable series about vampires, True Blood, is being promoted with a new "synthetic blood nourishment beverage" - TruBlood.  As you can see from the pictures, Tru Blood is 100% pure and comes...
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Jul 3
Kanye West and Absolut's Viral Marketing Push Catches Fire
Absolut is sponsoring Kanye West's concert tour, and to help promote both brands, a website and viral marketing campaign have been created.  While that's not very unusual, the campaign includes a "Be Kanye" initiative that is extremely clever in its... Continue Reading
Jun10
The Smurfs are Coming Back
No need to create new cartoon and movie characters.  Just resurrect the old ones again and again.  It's cheaper and faster.  Right?  Actually, I disagree.  From a consumer perspective, I disagree, but I suppose I can understand it from a... Continue Reading
May 6
Do Nintendo Wii Games Stink?
Christopher Null from The Working Guy blog made an interesting point this week.  The Nintendo Wii is incredibly popular, but how long will that popularity last if the games that are released for the Wii stink?  On game ranking sites,... Continue Reading
Apr28
Miley Cyrus Naked, Disney Freaks, Miley Backpedals
In a move one might expect from Lindsay Lohan or Britney Spears, 15-year old Miley Cyrus agreed to pose nude for a Vanity Fair photo shoot.  She's partially covered with a blanket, but it's still the type of photo that... Continue Reading
Apr 9
Introducing the Radiohead Social Network - Waste
Radiohead has been breaking new ground in terms of marketing music and leveraging the social web to do so.  In October 2007, the band released it In Rainbows album for download online (without a record label) and let buyers choose... Continue Reading
 


Madonna Promotes New Album with Vodafone Pre-Release
AT&T Tries to Milk More from Its American Idol Sponsorship
M&M's Mint Crisps Promote Indiana Jones 4
Time Magazine's Person of the Year 2007: Vladimir Putin
Radiohead "In Rainbows" Download: The Results are In
Debbie Curling Sues Bob Barker
Cavemen: From GEICO Ads to TV Show
Britney Spears Launches Believe Perfume
Britney Spears Bombs at the MTV VMAs
Viral Marketing of Bionic Woman
Harry Potter Beneficiaries: Amazon, Scholastic, Electronic Arts and More
Give Dad Jessica Alba for Father's Day
Harry Potter Theme Park to Open in Orlando, Florida
Will "Pirates of the Caribbean: At World's End" Bring in Big Bucks for Disney?
Is the Oprah Winfrey Brand in Jeopardy?
The Amazing Race and Travelocity: A Perfect Match
New York City Businesses Benefit from Spider-Man 3

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