Event Marketing Archives

Feb 6
Event Marketing Works
It appears there is some value in event marketing.  According to a report by the Advertising Research Foundation, Harris Interactive conducted a poll of 5,000 people after they attended a brand sponsored event (e.g., a sports event, walk-a-thon, theme park, trade...
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Jan18
Giant Waterfalls to Boost NYC Tourism
Remember when those big archways with red drapes on them were erected all around New York City's Central Park in 2005?  I remember watching the Today Show and seeing Matt Lauer walking through those red drapes (called 'panels' by the artist... Continue Reading
Sep20
Know More Media at 2007 BlogWorld & New Media Expo in Las Vegas
MarketingBlurb is a member of the Know More Media network of business blogs, and I'm happy to announce that Know More Media will be attending the Blogworld & New Media Expo in Las Vegas from November 8-9, 2007, as a... Continue Reading
Jul29
World's Largest Ketchup Packet from Heinz
Collinsville, Illinois was once the home of a ketchup factory, and the town already holds the record for "The World's Largest Catsup Bottle" (a 170' tall water tower).  Now, with the help of Heinz (NYSE: HNZ), they're working on entering the Guinness World Records... Continue Reading
Nov29
Why Most Trade Shows Don't Make Dollars And Cents
If you walk through any trade show, you will be assaulted by free stuff - pens, key chains, t-shirts, giveaways (e.g. ipods), books, free drink tickets, etc. - all from eager company representatives who are trying to "buy" your... Continue Reading
Nov22
Customer Inertia Does Not Equal Customer Loyalty - Are You Asking The Ultimate Question?
How often have you bought a product out of habit? Or because the costs of switching (filling out lots of forms, dealing with annoying reps who try and talk you out of it, searching for an alternative, etc.) seemed... Continue Reading
 


If the World Gives Your Grapes—Ferment Wine
Six Flags Cockroach Promotion
Halloween Will be Huge
Del-Monte Pup-Peroni Dog Snacks
Motorola Signs Danica Patrick
Starbucks Anniversary Podcasts
The Proper Poker Table
Hot Wheels Racing in Speed Kansas
Trickle Down Fashion
Ready to Rumble? Down a Mickey, First
NASCAR Team Red Bull
Snapple NYC Visitor’s Center
NFL Branded Vignettes?
Sam Adams Beer Says Drink Two
Star Wars Summer Tour
US Olympic Committee Announces Sponsors
It Takes a Little Debbie to Drive a Big NASCAR
Danica Patrick’s Maneuvers Trouble Sponsors
ABC, Apple Pie, Country Music and NASCAR
Hangin’ Out with Smirnoff and Verizon at the Beach
Mini Cooper Takes the States
There Goes the Neighborhood
Aquapod Hits the Road
International Federation of Competitive Eating Seeking Sponsors
Six Flags Magic Mountain for Sale?
This is your brain on Yahoo! Answers
What Dad Might Not Want
Real Women Watch Basketball
7-Eleven Partners with "The Heat"
The Scoop on Impressions (but who’s counting?)
Cashing In on Hell
Hilton Hotels Targets Younger Demographic
College Kids Hit the Road with Dodge Caliber
Bluffing our Way through The World Series of Poker
McDonald’s World Cup Burger
Sampling Munchies at Wrigley Field
On the Road with The Wild Kingdom
ConAgra Foods Sports and Entertainment
Thinking Inside the Box
Racin’ in the Marketing Blurb 400

Event Marketing Archives

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