MarketingBlurb: Event Marketing Archives

Event Marketing Archives

Oct24	Maui Gold Pineapple Decorating Contest is Excellent Marketing for Maui Pineapple Company Peter Clark October 24, 2008 Know More: Branding, Event Marketing A great marketing tool for any company is to host a contest for the public that is closely and effectively tied to the company’s main product or service. Case in point is the current Maui Gold® Pineapple Decorating Contest that... Posted at 1:05 PM \| Permalink \| Comments
Jul19	Coke - When Olympics Sponsorship Turns Cheesy Susan Gunelius July 19, 2008 Coca-Cola (NYSE: KO) is proud of the fact that it's been a sponsor of the Olympic Games since 1928 - longer than any other corporate sponsor. Apparently, long-time sponsorship can lead to marketing campaigns that can only be described as cheesy. ... Continue Reading Posted at 8:17 AM \| Permalink \| Comments
Jun24	Acronyms Gone Wrong Susan Gunelius June 24, 2008 Coming from a background in Corporate America, I've had to deal with my fair share of acronyms. I'm not adverse to acronyms, but I do think people have a tendency to take them a bit too far, particularly in marketing. ... Continue Reading Posted at 8:53 PM \| Permalink \| Comments
Feb 6	Event Marketing Works Susan Gunelius February 6, 2008 It appears there is some value in event marketing. According to a report by the Advertising Research Foundation, Harris Interactive conducted a poll of 5,000 people after they attended a brand sponsored event (e.g., a sports event, walk-a-thon, theme park, trade... Continue Reading Posted at 8:15 PM \| Permalink \| Comments
Jan18	Giant Waterfalls to Boost NYC Tourism Susan Gunelius January 18, 2008 Remember when those big archways with red drapes on them were erected all around New York City's Central Park in 2005? I remember watching the Today Show and seeing Matt Lauer walking through those red drapes (called 'panels' by the artist... Continue Reading Posted at 6:44 PM \| Permalink \| Comments
Sep20	Know More Media at 2007 BlogWorld & New Media Expo in Las Vegas Susan Gunelius September 20, 2007 MarketingBlurb is a member of the Know More Media network of business blogs, and I'm happy to announce that Know More Media will be attending the Blogworld & New Media Expo in Las Vegas from November 8-9, 2007, as a... Continue Reading Posted at 2:25 PM \| Permalink \| Comments
	World's Largest Ketchup Packet from Heinz Why Most Trade Shows Don't Make Dollars And Cents Customer Inertia Does Not Equal Customer Loyalty - Are You Asking The Ultimate Question? If the World Gives Your Grapes—Ferment Wine Six Flags Cockroach Promotion Halloween Will be Huge Del-Monte Pup-Peroni Dog Snacks Motorola Signs Danica Patrick Starbucks Anniversary Podcasts The Proper Poker Table Hot Wheels Racing in Speed Kansas Trickle Down Fashion Ready to Rumble? Down a Mickey, First NASCAR Team Red Bull Snapple NYC Visitor’s Center NFL Branded Vignettes? Sam Adams Beer Says Drink Two Star Wars Summer Tour US Olympic Committee Announces Sponsors It Takes a Little Debbie to Drive a Big NASCAR Danica Patrick’s Maneuvers Trouble Sponsors ABC, Apple Pie, Country Music and NASCAR Hangin’ Out with Smirnoff and Verizon at the Beach Mini Cooper Takes the States There Goes the Neighborhood Aquapod Hits the Road International Federation of Competitive Eating Seeking Sponsors Six Flags Magic Mountain for Sale? This is your brain on Yahoo! Answers What Dad Might Not Want Real Women Watch Basketball 7-Eleven Partners with "The Heat" The Scoop on Impressions (but who’s counting?) Cashing In on Hell Hilton Hotels Targets Younger Demographic College Kids Hit the Road with Dodge Caliber Bluffing our Way through The World Series of Poker McDonald’s World Cup Burger Sampling Munchies at Wrigley Field On the Road with The Wild Kingdom

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