
Green Marketing Archives
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Apr22
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Apr 5
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Earth Day is later this month, so it's appropriate that the first annual Green Effie Awards were handed out this week. The Green Effie Awards are given by the Effie organization to honor eco-conscious advertising.This year's winners included Wal-Mart for...
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Mar17
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Here's a product that won't require much marketing creativity - the product not only looks super cool, but it's also good for the environment and your wallet. The Aptera car from Accelerated Composites (AC) gets a hefty 230 miles per...
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Dec 1
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When you think of green marketing, Wesson Oil is probably not one of the first products that pops into your head. However, ConAgra Foodservice (a division of ConAgra Foods, NYSE: CAG) has launched a new eco-friendly package to the Wesson Oil...
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Oct15
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I wrote about Blog Action Day in September and mentioned how I loved the idea of using the blogosphere as a tool to bring awareness to a cause. This year, Blog Action Day is focusing on the environment. With that...
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Sep 6
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Sponsored Review Promotional items can be an important part of any company's marketing strategy, and with the environment a top concern among consumers, most companies are looking for ways to convey a "green" message to their customers. Why not combine the two? ...
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Green Marketing Archives
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