MarketingBlurb: International Marketing Archives

International Marketing Archives

Aug 2	Walmart Refuses to Pay Child Baggers in Mexico Susan Gunelius August 2, 2007 Know More: International Marketing brand, child labor, International Labor Organization, labor laws, marketing, Mexico, publicity, Walmart, word-of-mouth Mexico has long been a poverty-stricken nation. Sixteen years ago, Walmart (NYSE: WMT) began opening stores in Mexico as a partner to the country's leading retailer at the time. Today, Walmart is Mexico's largest private-sector employer with 150,000 local residents... Continue Reading Posted at 12:50 PM \| Permalink \| Comments
Jul28	McDonald's Sued for Using English on Receipts in China Susan Gunelius July 28, 2007 A Chinese lawyer filed a lawsuit against McDonald's for using English on receipts in their restaurants in China rather than Chinese. The basis of the lawsuit states that McDonald's (NYSE: MCD) is violating consumers' collective right-to-know by using a language... Continue Reading Posted at 2:58 PM \| Permalink \| Comments
Sep30	A Chinese Car in Chrysler’s Future? Rich Ottum September 30, 2006 If you are Chrysler, you are worried that you do not have a suitable vehicle to compete in the new sporty subcompact market. Toyota Yaris, Honda’s Fit and Nissan’s Versa are ready to eat your lunch with styling, function and... Continue Reading Posted at 12:42 PM \| Permalink \| Comments
Sep 6	Pepsi Goes Salty Rich Ottum September 6, 2006 Marketing Blurb used to work for the number two salty snack company in the free and non-Communist world. That company was, believe it or not—Borden. (Remember Elsie the Cow?) Borden once owned Eagle Brand snacks, a feeble competitor to giant... Continue Reading Posted at 2:48 PM \| Permalink \| Comments
Sep 5	Free Newspapers for Fickle Audience Rich Ottum September 5, 2006 From time-to-time you will see the headline that no one under 30 reads a newspaper. And while the claim is exaggerated, newspaper readership is indeed aging, and overall circulation is dropping. On the streets of London, Rupert Murdoch’s thelondonpaper is... Continue Reading Posted at 2:33 PM \| Permalink \| Comments
Aug 8	Krispy Kreme Opens Donut Shop in Hong Kong Rich Ottum August 8, 2006 Back in July, we told you the sorry news that Krispy Kreme was opening 40 donut shops in Japan. While we advocate international commerce, we just wish the US could export something other than junk food. So we should not... Continue Reading Posted at 2:34 PM \| Permalink \| Comments
	Gatorade Quenches the Miami Heat Adidas Running for Nike in China NBA on the Road in Europe Krispy Kreme to Open in Japan Ricart Automotive to Carry Chinese Imports McDonald’s to Devour the Chinese Countryside? Explaining Disney to The Chinese McDonald’s Adds Local Cuisine to Chinese Menu TV Ads Not Credible in UK Russia’s Plan for World Domination Hellmann’s Rate My Sandwich Nike and Google Team for Soccer Social Networking Marketing to Chinese Yuppies Eurostar Da Vinci Code Quest Should Desperate Housewives Fear Footballer Wive$? Pedigree Site for UK Dogs DVD Pirates Beware Starbucks in France Son of British Invasion HSBC Bank Banking on Jet Bridges Hogs in China Style versus Fashion Bloody Aussie Tourism Nike Run London Hello Kitty Going Global Czechs Weigh in on Television Advertising

International Marketing Archives

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