MarketingBlurb: Market Research Archives

Market Research Archives

Mar22	Focus Group Hypnosis: Real or a Load of You Know What? Susan Gunelius March 22, 2008 Know More: Market Research Brandweek, consumer behavior, focus group hypnosis, marketing strategy, Volvo Let me preface this post by saying I'm all for researching consumer behavior and the psychology behind it. With that said, let's discuss focus group hypnosis, which has been growing in popularity and getting some attention from the news media... Continue Reading Posted at 11:26 AM \| Permalink \| Comments
Mar14	Study Shows Cultural Differences in Eye Tracking Susan Gunelius March 14, 2008 I found a new blog that I added to my list of subscriptions today - Neuromarketing - Where Brain Science and Marketing Meet. It provides some unique perspectives on marketing that I love. For example, Roger Dooley wrote an interesting... Continue Reading Posted at 7:15 PM \| Permalink \| Comments
Feb14	Valentine's Day Gift Giving Trends Susan Gunelius February 14, 2008 In January, PayPal and Ipsos conducted a survey of men and women in the United States and the United Kingdom to learn more about their buying habits related to Valentine's Day. Interestingly, the study found that people from the United... Continue Reading Posted at 9:35 PM \| Permalink \| Comments
Feb 7	Cell Phone and Carrier Satisfaction Susan Gunelius February 7, 2008 Today, Changewave released the results of a research study of cell phone purchase intent and satisfaction for both cell phones, themselves, and cellular service providers. As you'd expect, Changewave learned that there is a significant shift in people moving up... Continue Reading Posted at 8:40 PM \| Permalink \| Comments
Oct27	Age Affects Brand Choice in Auto Industry Susan Gunelius October 27, 2007 According to a Business Week article this week, there is a clear split between age and brand choices within the auto industry. American car companies dominate the market of customers over age 60 (not surprising), while foreign automakers are preferred by... Continue Reading Posted at 9:41 PM \| Permalink \| Comments
Oct11	Europe Ahead of US in Mobile Marketing Susan Gunelius October 11, 2007 Companies in Europe are leveraging mobile marketing tactics far more aggressively than their US counterparts according to a study sponsored by Airwide Solutions and conducted by Vanson Bourne.Today, eMarketer posted an overview of the study's findings, which showed while European... Continue Reading Posted at 10:12 PM \| Permalink \| Comments
	People Don't Trust Web Ads Online Surveys: Cost Effective Market Research

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