MarketingBlurb: Marketing in Academia Archives

Marketing in Academia Archives

Dec 6	John Hagel Summarizes Attention Economics Eric Mattson December 6, 2006 Know More: Marketing Strategy, Marketing in Academia In one of the most interesting posts that I have read in a long time, John Hagel (Author, Consultant, Speaker) summarizes the research and writing to date about attention economics. As marketers, the inherent time limitations of the day... Posted at 12:21 PM \| Permalink \| Comments
Aug16	Advertising-Supported Free Textbooks Rich Ottum August 16, 2006 Now you might think that prices are rising as a result of the energy crisis, and you would be right, naturally. But rising energy prices pale in comparison to the cost of college textbooks, which have risen at more than... Continue Reading Posted at 4:16 PM \| Permalink \| Comments
Aug 7	Big Melitta on Campus Rich Ottum August 7, 2006 Shortly after we were born, our doctor was forced to administer an emergency IV of black coffee, and we have been hooked ever since. But most folks develop as taste later in life—some as college students. So to reach and... Continue Reading Posted at 4:22 PM \| Permalink \| Comments
Jul 6	The Failure of Integrated Marketing Communications Rich Ottum July 6, 2006 When we teach marketing, we always dread the required textbook chapter on integrated marketing communications. While marketing textbooks easily explain the concept, we tell our students that precious few marketers understand how to implement IMC. Now it seems there is... Continue Reading Posted at 1:21 PM \| Permalink \| Comments
Jun22	Big Ten Sports Network (without beer commercials) Rich Ottum June 22, 2006 College sports fans, take heart. Beginning August of 2007, the Big Ten Conference is partnering with Fox Cable Networks to offer a 24-hour sports news channel devoted exclusively to Big Ten sports. The programming will include live football and basketball... Continue Reading Posted at 6:48 PM \| Permalink \| Comments
Jun10	Alcohol Advertising in Campus Newspapers? Rich Ottum June 10, 2006 Now you might think that advertising alcohol in campus newspapers is not a good idea, but students at Virginia Tech and the University of Virginia disagree. The newspapers have enlisted the ACLU to represent them in a lawsuit against the... Continue Reading Posted at 10:55 AM \| Permalink \| Comments
	Crusin’ to and from School with Bus Radio Adverting on School Buses Women of the World, Raise Your Right Hand Working Your Way through College with Pixel Advertising Marketing Chow on Campus Oops! Clorox Promo Rubs the Wrong Way Apple iPod Scores with Academia Explosive Promotion This is your brain on Channel One Simple Award-Winning Advertising PPD to Replace GRPs Glad to Sponsor Mardi Gras The Sage of Marketing Management Solving the Spam Crisis—it’s Academic Recruiting Teachers in Florida College Buzz Marketing--Microsoft OneNote Got Tomato? Krispy Kreme, Textbook Case

Marketing in Academia Archives

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