
Marketing in Academia Archives
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Dec 6
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Aug16
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Now you might think that prices are rising as a result of the energy crisis, and you would be right, naturally. But rising energy prices pale in comparison to the cost of college textbooks, which have risen at more than...
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Aug 7
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Shortly after we were born, our doctor was forced to administer an emergency IV of black coffee, and we have been hooked ever since. But most folks develop as taste later in life—some as college students. So to reach and...
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Jul 6
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When we teach marketing, we always dread the required textbook chapter on integrated marketing communications. While marketing textbooks easily explain the concept, we tell our students that precious few marketers understand how to implement IMC. Now it seems there is...
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Jun22
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College sports fans, take heart. Beginning August of 2007, the Big Ten Conference is partnering with Fox Cable Networks to offer a 24-hour sports news channel devoted exclusively to Big Ten sports. The programming will include live football and basketball...
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Jun10
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Now you might think that advertising alcohol in campus newspapers is not a good idea, but students at Virginia Tech and the University of Virginia disagree. The newspapers have enlisted the ACLU to represent them in a lawsuit against the...
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Crusin’ to and from School with Bus Radio
Adverting on School Buses Women of the World, Raise Your Right Hand Working Your Way through College with Pixel Advertising Marketing Chow on Campus Oops! Clorox Promo Rubs the Wrong Way Apple iPod Scores with Academia Explosive Promotion This is your brain on Channel One Simple Award-Winning Advertising PPD to Replace GRPs Glad to Sponsor Mardi Gras The Sage of Marketing Management Solving the Spam Crisis—it’s Academic Recruiting Teachers in Florida College Buzz Marketing--Microsoft OneNote Got Tomato? Krispy Kreme, Textbook Case |
Marketing in Academia Archives
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