MarketingBlurb: Marketing Segmentation Archives

Marketing Segmentation Archives

Sep26	Nike Air Native N7 Rolls Out Susan Gunelius September 26, 2007 Know More: Branding, Cause Marketing, Marketing Segmentation, New Product Development 2.0, Branding In yet another attempt to bolster its reputation as a socially conscious company and brand, Nike (NYSE: NKE) spent the last two years developing a shoe for the Native American population whose feet are typically wider and taller than average. ... Continue Reading Posted at 1:38 PM \| Permalink \| Comments
Jun 9	Segmenting Gas Grill Customers by Personality Susan Gunelius June 9, 2007 It's almost Father's Day, what better way for gas grill companies to prepare than to segment the fathers of the world by their gas grill personality type? No need to spend any marketing dollars on extensive research and segmentation analysis. ... Continue Reading Posted at 7:35 PM \| Permalink \| Comments
May17	Is There Such a Thing as Too Much Market Segmentation Susan Gunelius May 17, 2007 During my career in marketing, I had the opportunity to work with many global and national organizations. In fact, several of those companies were some of the largest in the world. With size comes budget, and with budget comes too... Continue Reading Posted at 10:33 AM \| Permalink \| Comments
Mar 8	Findoha Connects Homeowners With Contractors Online Easton Ellsworth March 8, 2007 Sponsored Review A key to online marketing success is being able to target the right niche. If you can meet the needs of a specific group of people, you are more likely to suceed. Findoha, a website that connects homeowners with... Continue Reading Posted at 3:32 PM \| Permalink \| Comments
Dec15	Segmenting the Hierarchy of Evangelism Eric Mattson December 15, 2006 From north of the border, today comes Agent Wildfire's Hierarchy of Evangelism, a way of looking at your customers based on how much they love you and your company. From zealots to advocates to the mass market, this hierarchy is an... Continue Reading Posted at 11:15 AM \| Permalink \| Comments
Oct 2	Feeding Baby Organically Rich Ottum October 2, 2006 Marketing Blurb is well-past the days of raising infants, so we are out-of-touch with the emergence of organic infant formulas. While the $ 3.1 million sales of organic formula are just a fraction of the $ 3.1 billion baby food... Continue Reading Posted at 2:50 PM \| Permalink \| Comments
	Pontiac Rocks Younger Audience Advertising to Boomers—Carefully Grandparents Welcome at KB Toys Not Your Daughter’s Jeans Will Kids Buy Into Aquapod? Boomer Women Always in Fashion The Hottest Mom in America Quarter-Life Crisis Real Men Don’t Do Podcasts Vacation without Him Feeding the Voracious Appetite for Entertainment General Mills Hyping Rich Life to Hispanic Audience Coke Tries Hard to be Hip Newspaper Editorial and Advertising for Teens Time Inc Folds Teen People Magazine Courting the Boomer Tsunami Bilingual Kids’ Meal Premium SpongeBob SquarePants Pitching Health Food 17 to 34 Year Old Males Don’t Drive Chevys Marketing to Grups Wild Hop Lager—Organic Beer from AB Hybrid Car Rental Company Profits for High Gas Prices Vital Radiance Loses Its Glow Marketing to Real Men Marketing Large Going Local with Wachovia Mattel Displays Lack of Imagination Ten Step Guerilla Marketing for Small Business Video Game Product Placement Coors to Recognize Hispanic Leaders We Know it’s Only Rock and Roll Advertisers Wake up to Boomer Opportunity Crusin’ to and from School with Bus Radio AARP to Serenade Boomers with Music New Digital Reality—Junior is Wired Charge this Mercedes to my Visa—thanks! Listen to Your Sugar Mama Video Game to Dispense Candy? Please Don’t Play B 17,000 Marketers Groom Metrosexuals

Marketing Segmentation Archives

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