MarketingBlurb: Packaging Archives

Packaging Archives

May25	Nestea Rolls out New Packaging Susan Gunelius May 25, 2008 Know More: Packaging The Coca-Cola Company (NYSE: KO) is rolling out new packaging to retail locations for its Nestea brand ready-to-drink teas. The new packaging is clean and modern and was designed to draw consumer attention to the anioxidant ingredients and all-natural flavors... Posted at 10:47 PM \| Permalink \| Comments
Mar 5	Creative Jelly Belly Cafe Packaging Susan Gunelius March 5, 2008 I'm loving the new packaging for the Jelly Belly Cafe products designed by Andrew Gibbs of TheDieLine.com. It's fun and colorful as you'd expect from a Jelly Belly product but not necessarily from a coffee-flavored product. I love the combination.I also... Continue Reading Posted at 9:04 PM \| Permalink \| Comments
Feb 1	High-End Packaging for High-End Water Susan Gunelius February 1, 2008 Delicious H2O is apparently made from the waters of Mount Rainier in Washington. This brand of water is not just for anyone but rather only for the most discerning H2O drinker - or at least that's what they want us to... Continue Reading Posted at 9:32 PM \| Permalink \| Comments
Jan27	Caffe Acapella Debuts Edible Coffee Susan Gunelius January 27, 2008 Caffe Acapella is a small company in Philadelphia that debuted the world's first edible coffee candy this month that does not include cocoa beans. The candy is made primarily from imported coffee beans with some milk, cocoa butter and sugar... Continue Reading Posted at 9:16 PM \| Permalink \| Comments
Dec 1	Eco-Friendly Packaging from Wesson Oil Susan Gunelius December 1, 2007 When you think of green marketing, Wesson Oil is probably not one of the first products that pops into your head. However, ConAgra Foodservice (a division of ConAgra Foods, NYSE: CAG) has launched a new eco-friendly package to the Wesson Oil... Continue Reading Posted at 9:42 PM \| Permalink \| Comments
Nov 4	Coca-Cola's 2007 Holiday Packaging Susan Gunelius November 4, 2007 Coca-Cola's (NYSE: KO) 2007 holiday packaging hit store shelves throughout the United States last week. Andrew Gibbs at TheDieline published a post about Coca-Cola's new holiday packaging that reveals the company hired Hatch to create this year's design.The tagline used on Coke's holiday packaging this year... Continue Reading Posted at 6:50 PM \| Permalink \| Comments
	Creative Packaging Design Can Tell a Story How to Get a UPC Barcode Heineken Diversifies with DraughtKeg Packaging

Packaging Archives

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