MarketingBlurb: Positioning Archives

Positioning Archives

Jan31	Starbucks' Repositioning Strategy Susan Gunelius January 31, 2008 Know More: Marketing Strategy, Positioning brand repositioning, brand strategy, marketing, Starbucks, Starbucks $1 coffee, Starbucks free refills Just last week, Starbucks rolled out its $1 coffee and free refills program showing early efforts to lure customers from competitors like McDonald's gourmet coffee. Today, the next step in Starbucks (NASDAQ: SBUX) repositioning strategy has been revealed. Say goodbye... Continue Reading Posted at 8:08 PM \| Permalink \| Comments
Nov20	Google's Path to Rule the World Susan Gunelius November 20, 2007 The words 'Google' and 'monopoly' are commonly found in the same sentences these days as Google (NASDAQ: GOOG) continues to extend its brand further and further. First, Google became the dominant search engine, then they owned online advertising, next came... Continue Reading Posted at 6:52 PM \| Permalink \| Comments
Sep18	Will the Mini Ever Be Mini Again? Susan Gunelius September 18, 2007 Slowly but surely, BMW's Mini line has grown bigger and bigger, not just in popularity but in size, too. Remember the positioning of the original Mini Cooper? If you owned a Mini Cooper, finding a parking spot would never be... Continue Reading Posted at 7:40 PM \| Permalink \| Comments
Aug19	Category, Positioning & Pricing Strategy: The Luxury Ham Example Susan Gunelius August 19, 2007 The 2nd law in Al Ries and Jack Trout's infamous book, The 22 Immutable Laws of Marketing, is the Law of the Category. The law says, "If you can't be first in a category, set up a new category you... Continue Reading Posted at 7:01 PM \| Permalink \| Comments
Jul 9	Look Out Gatorade & Powerade, Here Comes Accelerade Susan Gunelius July 9, 2007 Cadbury Schweppes (through its Mott's division) is joining the big boys in the sports drink category with Accelerade, which will directly compete with Gatorade and Powerade. Do they stand a chance of making this product a success?Coke (NYSE: KO) and Pepsi (NYSE:... Continue Reading Posted at 5:30 PM \| Permalink \| Comments
Jul 7	Rupert Murdoch Wants the Wall Street Journal, MySpace and More Susan Gunelius July 7, 2007 Rupert Murdoch, the media tycoon and man behind successes like Fox News, has a lengthy shopping list to build up the News Corp arsenal. According to an article on FT.com recently, Rupert Murdoch's growth plans go much deeper then the imminent... Continue Reading Posted at 7:10 PM \| Permalink \| Comments
	Cell Phones Go Green Laptop Shopping and User Experience Why Extreme Focus Makes Marketing Easy Is Third Place the New First Place? Customer Inertia Does Not Equal Customer Loyalty - Are You Asking The Ultimate Question? What Marketers Can Learn From Politicians Living Inside Your Nissan Sentra Toyota Goes for Real Men Repositioning the National Guard Drinking Killian's Pseudo-Irish Red Dressing Up Talbots Style John Hancock Insists the Future is Yours Book Me in the Temple of Serenity Campbell’s Lower Sodium Soups Will Healthy Food Labels Make a Difference? California Raisins Promote Health Snack Value Mac Envy Norwegian Cruising for Unique Position Find Your Element and Never Return Home Mixed Cocktails in a Can Serious Hot Dogs Saving Private Mom Wait—Don’t Eat that Cereal! Panera Bread Encourages Patrons to Linger Fresh Breath for Fido Starbucks Adds Weenie Yogurt Parfait Breakfast Item Coca-Cola Get Serious About Coffee? Ford and GM up Warranties Microsoft Vista Pricing Might Confuse Living Large with Dark Chocolate Beer for 35 year-old, High Income Caucasians Single Serve Wine Bottles So…? Fragrance with Attitude Folgers Coffee Goes Uptown De Beers Diamond Journey Jeep Cruising for Young Buyers No More Low Tar or Light Cigarettes The Marketing Blurb Guide to Fashion Jeans Lightening Hot Dogs GM Re-tries Boomer Muscle Car

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