Product Placement Archives

Sep 2
Targeted Product Placement Generates Recognition
Last week, MediaWeek, published the results of Nielsen's data related to consumer recognition of product placements or brand promotions during the month of June.  The data scores viewers' recognition and feeling related to product placements and brand promotions on both broadcast...
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May25
Top 5 Product Placements in Reality TV
I've been on a product placement kick lately, so I thought it would be timely to share a list of my top five product placements on reality television.  Earlier this month, I posted about product placement in reality television asking if... Continue Reading
May 4
Is Product Placement in Reality TV Too In-Your-Face?
Earlier this week, I wrote a post about product placement on The Amazing Race by Travelocity.  A comment left by a MarketingBlurb.com visitor reminded me of the in-your-face product placement that seems to proliferate all reality television shows these days. ... Continue Reading
 


Product Placement Archives

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