MarketingBlurb: Product Placement Archives

Product Placement Archives

Jun28	Television Product Placement Takes a Jump Susan Gunelius June 28, 2008 Know More: Product Placement With more and more consumers getting DVRs that allow them to quickly and easily bypass commercials while watching television, companies are looking for new ways to connect with the television viewing audience. Traditional commercial advertising is losing its strength, so... Continue Reading Posted at 9:26 AM \| Permalink \| Comments
Sep 2	Targeted Product Placement Generates Recognition Susan Gunelius September 2, 2007 Last week, MediaWeek, published the results of Nielsen's data related to consumer recognition of product placements or brand promotions during the month of June. The data scores viewers' recognition and feeling related to product placements and brand promotions on both broadcast... Continue Reading Posted at 8:48 PM \| Permalink \| Comments
May25	Top 5 Product Placements in Reality TV Susan Gunelius May 25, 2007 I've been on a product placement kick lately, so I thought it would be timely to share a list of my top five product placements on reality television. Earlier this month, I posted about product placement in reality television asking if... Continue Reading Posted at 8:34 AM \| Permalink \| Comments
May 4	Is Product Placement in Reality TV Too In-Your-Face? Susan Gunelius May 4, 2007 Earlier this week, I wrote a post about product placement on The Amazing Race by Travelocity. A comment left by a MarketingBlurb.com visitor reminded me of the in-your-face product placement that seems to proliferate all reality television shows these days. ... Continue Reading Posted at 11:23 AM \| Permalink \| Comments

Product Placement Archives

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