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Dec11
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The former author of the Search Engine Lowdown and newly minted consultant, Garrett French recently wrote a great Market Conversation Strategy Guide for those new to social media marketing. In the guide, he lays out an approach "for the enterprising DIY marketer, with an emphasis – at the end – on search engine presence." The guide discusses each of the following steps in detail and gives time estimates as well. 1. Create Media Map and Determine Key Media; Assess Your Organization’s Position
2. Assess Your Current Efforts
3. Assessing and Harnessing Employees’ Current Industry Conversations
4. Establishing “Industry Participant” Responsibilities
5. Search Marketing and Your Conversation Project I highly encourage you to stop by and check this guide out. It's a great primer and foundation for crafting your online/social media strategy.
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PR is being forever changed by the adoption of social media. While the WSJ, NY Times and "old school" media still have enormous power, every joe schmoe with a blog is now a force to be reckoned with. One...
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There is a lot of talk about consumer generated content (CGM) these days with the rise of YouTube, blogs, podcasts, review sites, crowdsourcing and more. Today, Radical Trust asked a question that I've also been struggling with a lot...
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Dec10
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From the UK comes a great example of a special offer that went viral and showcased the true power of the web. In November, Threshers, an off-license liquor/wine chain, published a "friends and family" 40% off discount coupon for...
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In the last few years social networking has reached a significant maturity level within the market. The amazing growth of Myspace, Facebook, LinkedIn and others have proven the business model and the demand. Yet, social networking is still not a...
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Dec 8
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If you hang around the blogosphere long enough, you will get caught up in a debate of partial text RSS feeds vs. full text RSS feeds. Partial text feeds are attractive to publishers because by providing only a tempting...
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There are millions of new blog posts, forum conversations and websites created every day. The odds are good that your company is mentioned in some of them. But how do you track those conversations? A new start-up called relevantNoise thinks...
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Between my various online activities, I get a decent amount of PR pitches. Most of them suck. They're usually badly written, full of hype, unpersonalized and offer no value to me.But today I was pleasantly surprised to receive a good...
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Dec 7
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If you're like most people, you've "egosurfed" once or twice before. Egosurfing is the act of using an online search engine to look for yourself usually via your full name. Do you know what comes up? Anything damaging? Anything helpful...
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Dec 4
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Online or viral video certainly gets a lot of press, attention and love these days. However, sometimes it can be hard to see how to apply it to your business. One option for just about any company or organization...
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The vibrant community on Digg has made it into an online marketing force to be reckoned with. There is even a name for the flood of traffic that getting on the main page get you. It is called the...
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Despite the occasional bad experience, Dell has generally provided good service and products to their customers over the years. How do I know? Well, $58 Billion in annual revenues means they're probably doing a few things correctly. But can...
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Dec 2
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My friend, Chris Carfi, of Cerado, recently wrote about a concept called "beacons". He describes them as the following: "A beacon is a post in a public place, such as a personal blog, meant to draw the attention of...
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In the social media, Web 2.0 and entrepreneurial arenas, there are few names bigger than Techcrunch right now. With with virtual army of readers (150,000+) and a team of writers, the blog is breaking big stories right and left.Now,...
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Dec 1
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If you're at all familiar with the blogosphere, Feedburner is probably a name you recognize. The Chicago-based company serves up 28,709,530 feed subscriptions on behalf of 289,419 publishers (including many of the most popular and influential in the world)....
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Viral marketing is an often observed and rarely understood method for building a brand and web traffic online. One of the most common places that you see it today is on the popular video website YouTube. Some of the most...
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Nov30
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The Center for the Digital Future at the USC Annenberg School recently released a study that reveals some very interesting stats and trends in American Internet usage.Some of the highlights: On average, Americans spend ~9 hours/week using it 90% send...
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Nov29
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There is no debating the fact that Google is the 800-lb. gorilla in the online search space. But as we all spend more time and money online, the race is on to build better personalized recommendation engines. Pandora, Amazon, Netflix,...
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Nov28
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Tara Hunt is one of my favorite bloggers right now. I love that whenever she mixes the Kool-Aid, she's the first one to drink it (or perhaps bathe in it). Recently, she wrote a great article call The Rules...
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Thanks to my friendly Alarm Clock, I awoke this morning to the news that a new social networking company called Takkle was funded recently. Takkle is tackling the challenge of connecting high school athletes, coaches and fans. My gut...
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