MarketingBlurb: Sports Marketing Archives

Sports Marketing Archives

Jul21	Olympics Advertising Reaches New Heights Susan Gunelius July 21, 2008 Know More: Advertising, Sports Marketing 2008 Olympics-related advertising could reach $4 to $6 billion and a record 63 global companies have become official sponsors according to the New York Times (you can follow the link to learn about Coke's Olympic sponsorship). What's the draw for this kind of... Posted at 8:21 AM \| Permalink \| Comments
Jul19	Coke - When Olympics Sponsorship Turns Cheesy Susan Gunelius July 19, 2008 Coca-Cola (NYSE: KO) is proud of the fact that it's been a sponsor of the Olympic Games since 1928 - longer than any other corporate sponsor. Apparently, long-time sponsorship can lead to marketing campaigns that can only be described as cheesy. ... Continue Reading Posted at 8:17 AM \| Permalink \| Comments
Jul 7	100 Most Powerful People in Sports Susan Gunelius July 7, 2008 BusinessWeek is conducting a poll to find the 100 most powerful people in sports for its second annual Power 100 list. The top 3 in the 2007 Power 100 list were NFL Commissioner Roger Goodell, golf champion Tiger Woods, and NBA... Continue Reading Posted at 9:04 PM \| Permalink \| Comments
Jun23	Wimbledon 2008 Starts Today and Official Suppliers Hope to Cash In Susan Gunelius June 23, 2008 Wimbledon 2008 starts today, and the list of Official Wimbledon Sponsors covers a broad spectrum of companies and businesses. But wait a minute. This is Wimbledon, so sponsors are not called sponsors at all. Instead, they're called Official Suppliers -... Continue Reading Posted at 1:45 PM \| Permalink \| Comments
Apr10	The Masters are Here and so is Mercedes-Benz Susan Gunelius April 10, 2008 For years, Cadillac has been the supplier of courtesy cars to the Masters golf tournament. This year, players are arriving in cars from Mercedes-Benz thanks to a Masters sponsorship deal inked last year that is intended to make the tournament... Continue Reading Posted at 5:34 PM \| Permalink \| Comments
Mar31	Charity Wines Named for Professional Baseball Players Susan Gunelius March 31, 2008 The professional baseball season is here, so there's no better time to talk about cause marketing related to baseball! Charity Wines brings us the Longball Cellars line of wines named for Major League Baseball players.In the Spring of 2007, three... Continue Reading Posted at 9:32 PM \| Permalink \| Comments
	Super Bowl Tickets Sell for Record Prices Super Bowl Ads Include MySpace & Red Carpet Tie-Ins Tiger Woods Signs Deal with Gatorade Will NFL Photographers Become Walking Billboards?

Sports Marketing Archives

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