MarketingBlurb: Sports Marketing Archives

Sports Marketing Archives

Apr10	The Masters are Here and so is Mercedes-Benz Susan Gunelius April 10, 2008 Know More: Sports Marketing AT&T, Augusta National, Cadillac, event promotions, event sponsorship, ExxonMobile, IBM, Masters, Masters golf, Masters sponsors, Mercedes-Benz, PGA, sports promotions For years, Cadillac has been the supplier of courtesy cars to the Masters golf tournament. This year, players are arriving in cars from Mercedes-Benz thanks to a Masters sponsorship deal inked last year that is intended to make the tournament... Continue Reading Posted at 5:34 PM \| Permalink \| Comments
Mar31	Charity Wines Named for Professional Baseball Players Susan Gunelius March 31, 2008 The professional baseball season is here, so there's no better time to talk about cause marketing related to baseball! Charity Wines brings us the Longball Cellars line of wines named for Major League Baseball players.In the Spring of 2007, three... Continue Reading Posted at 9:32 PM \| Permalink \| Comments
Jan28	Super Bowl Tickets Sell for Record Prices Susan Gunelius January 28, 2008 Could the NFL change its ticket pricing strategies in the future? That might be likely based on the extreme prices fans are willing to pay for Super Bowl tickets this year. New England Patriots and New York Giants fans are... Continue Reading Posted at 8:23 PM \| Permalink \| Comments
Oct31	Super Bowl Ads Include MySpace & Red Carpet Tie-Ins Susan Gunelius October 31, 2007 The Super Bowl is still three months away, but already Fox has sold 90% of its in-game Super Bowl ad inventory (57 of 63 units) with individual ads reaching as high as $2.7 million. What's driving the early ad sell... Continue Reading Posted at 8:34 PM \| Permalink \| Comments
Oct17	Tiger Woods Signs Deal with Gatorade Susan Gunelius October 17, 2007 Tiger Woods signed a massive licensing deal with Gatorade that is rumored to be worth $100 million for a period of five years. Gatorade is owned by PepsiCo (NYSE: PEP) who is clearly banking on Tiger Woods giving Gatorade a... Continue Reading Posted at 7:39 PM \| Permalink \| Comments
Aug 8	Will NFL Photographers Become Walking Billboards? Susan Gunelius August 8, 2007 The NFL is standing firm in its requirement that photographers covering NFL games this season must wear vests displaying advertisements. The National Press Photographers Association (NPPA) doesn't like this requirement at all. Can you blame them?The NPPA claims their photographers... Continue Reading Posted at 7:51 PM \| Permalink \| Comments

Sports Marketing Archives

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