
Sports Marketing Archives
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Jul21
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Jul19
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Coca-Cola (NYSE: KO) is proud of the fact that it's been a sponsor of the Olympic Games since 1928 - longer than any other corporate sponsor. Apparently, long-time sponsorship can lead to marketing campaigns that can only be described as cheesy. ...
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Jul 7
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BusinessWeek is conducting a poll to find the 100 most powerful people in sports for its second annual Power 100 list. The top 3 in the 2007 Power 100 list were NFL Commissioner Roger Goodell, golf champion Tiger Woods, and NBA...
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Jun23
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Wimbledon 2008 starts today, and the list of Official Wimbledon Sponsors covers a broad spectrum of companies and businesses. But wait a minute. This is Wimbledon, so sponsors are not called sponsors at all. Instead, they're called Official Suppliers -...
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Apr10
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For years, Cadillac has been the supplier of courtesy cars to the Masters golf tournament. This year, players are arriving in cars from Mercedes-Benz thanks to a Masters sponsorship deal inked last year that is intended to make the tournament...
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Mar31
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The professional baseball season is here, so there's no better time to talk about cause marketing related to baseball! Charity Wines brings us the Longball Cellars line of wines named for Major League Baseball players.In the Spring of 2007, three...
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Sports Marketing Archives
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