MarketingBlurb: Trademarks Archives

Trademarks Archives

Jun 1	The Trademark War of the Wolfgang Restaurants Susan Gunelius June 1, 2008 Know More: Trademarks, Trademarks Who do you think of when you hear the name Wolfgang? If you've had contact with the outside world anytime in the past several years then you probably think of Wolfgang Puck when you hear the name Wolfgang. Now, imagine... Continue Reading Posted at 7:47 AM \| Permalink \| Comments
Jun 1	The Trademark War of the Wolfgang Restaurants Susan Gunelius June 1, 2008 Who do you think of when you hear the name Wolfgang? If you've had contact with the outside world anytime in the past several years then you probably think of Wolfgang Puck when you hear the name Wolfgang. Now, imagine... Continue Reading Posted at 7:47 AM \| Permalink \| Comments
Mar24	Gibson Sues over Guitar Hero - Valid or Sour Grapes? Susan Gunelius March 24, 2008 Trademarks are a huge part of marketing, so I was intrigued by the newest Guitar Hero lawsuit. Gibson Guitar Corporation and Activision (NASDAQ: ATVI) have had a licensing deal for several years wherein Activision has used Gibson guitar images in... Continue Reading Posted at 12:06 PM \| Permalink \| Comments
Jul21	Another Trademark Challenge: Bon Jovi vs. Mijovi Susan Gunelius July 21, 2007 I just wrote about the protest against Martha Stewart's Katonah brand, and now a new trademark fight has emerged. This time, Jon Bon Jovi's attorney sent a cease and desist letter to the owner of Mijovi energy drink stating that... Continue Reading Posted at 8:01 PM \| Permalink \| Comments
Jul18	Martha Stewart's Neighbors Rally in Protest of Katonah Trademark Susan Gunelius July 18, 2007 Martha Stewart wants to trademark the name of her town, Katonah, New York, as the brand name for her furniture line. Trademarking town or city names is not a new idea. Yahoo! News cites examples as familiar to American consumers as... Continue Reading Posted at 9:15 PM \| Permalink \| Comments

Trademarks Archives

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