Trademarks Archives

Mar24
Gibson Sues over Guitar Hero - Valid or Sour Grapes?
Trademarks are a huge part of marketing, so I was intrigued by the newest Guitar Hero lawsuit.  Gibson Guitar Corporation and Activision (NASDAQ: ATVI) have had a licensing deal for several years wherein Activision has used Gibson guitar images in...
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Jul21
Another Trademark Challenge: Bon Jovi vs. Mijovi
I just wrote about the protest against Martha Stewart's Katonah brand, and now a new trademark fight has emerged.  This time, Jon Bon Jovi's attorney sent a cease and desist letter to the owner of Mijovi energy drink stating that... Continue Reading
Jul18
Martha Stewart's Neighbors Rally in Protest of Katonah Trademark
Martha Stewart wants to trademark the name of her town, Katonah, New York, as the brand name for her furniture line.  Trademarking town or city names is not a new idea.  Yahoo! News cites examples as familiar to American consumers as... Continue Reading
 


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